TRUST promotion for MAYBELLINE at the GLOW trade fair

18.05.2016

According to the motto #mnymakeithappen and #weneednofilter represented our beautiful TRUST Promotion- Hostesses Maybelline products at the Glow beauty and trend fair.

In mid-May, thousands of beauty fans gathered in the Hans-Martin-Schleyer-Halle to test the latest beauty products live. They were also hoping to get the best selfies at meet & greets with YouTube stars. So the whole day of hustle and bustle was all about beauty, make-up, styling and more.

Top styled Glow guests & hostesses

The Glow Trade fair organised by NVC Conventions GmbH is one of the biggest beauty conventions in Germany. And thanks to the participating Youtubers, it is also a must-attend event for many. Guests included Sami Slimani and Anna Maria Damm.

Free candy floss and popcorn kept the teens and tweens energised throughout the exciting Glow Fair day.

The eight hostesses - styled by Maybelline - had split up. While the #mnymakeithappen group organised a Maybelline competition, took care of the stand and handed out giveaways with beauty belly bags, the #weneednofilter group took cool Polaroids of the trade fair guests. The hostesses explained the marketing campaign and also handed out samples of the "Fit Me" make-up.

We would like to thank all the hostesses involved for an all-round wonderful and successful day with Maybelline at Glow! And, dear beauties: Y'all really need no filter!