Every year, the Swedes celebrate Midsommar, a traditional holiday that is only surpassed by Christmas.
As in previous years, this year's TRUST Promotion with motivated promoters for an exuberant atmosphere in the 4 Berlin stores.
The day's activities were numerous and gave an insight into the customs and traditions straight from the heart of Sweden. The stores became places of celebration and joy.

The traditions and main attractions of the day:

Natürlich kann man Midsommar nicht ohne die traditionellen Blumenkränze feiern. Üblicherweise schmücken Frauen und Kinder damit Ihre Häupter. Wir durften den Kunden zeigen, wie man sie richtig bindet. Mit etwas Geschick und Geduld entstanden beeindruckende Kunstwerke.

Another popular attraction was the traditional Dalarna cow milking. A friendly competition between customers in which as much colored water as possible had to be milked in half a minute.

Customers and promoters laughed, cheered and regretted that the day came to an end so quickly. The insight into Swedish traditions has awakened the desire to be there again next year with new customs and activities.

Our tasks at the Midsommar Festival:
- As in the previous year, TRUST Promotion was responsible for the main event and supported all four Ikea stores in the planning, organization and with Personnel. Other areas of responsibility for us were:
- Construction of the traditional huts
- Rental of the required equipment
- Paramedic
- Dance group
- DJ and moderation
- Floor coverings
- Technology

In addition to the Midsommar Event TRUST Promotion was also in action this year from 16.06 to 30.06 with numerous promoters in Berlin Waltersdorf:
- IKEA Family Stand
- Table decorations for every occasion
- Soccer decoration
- Ball pool for adults
- Midsummer sewing
- Craft your dream lamp
- Give plants a frame
- KALLAX goal wall shooting
- Tie flower wreaths
- Your Midsommar photo
- Painting Swedish horses
- Jumper
- Delicacies from the grill
- Cake & drinks buffet
- Cow milking competition
- Design your lightbox
- Clever in a small space
- Meet our interior designers
- Design invitation cards
- Painting cushions
- Breakfast in bed

Many of our ideas could be implemented and pleased not only the customers, but also the organizer.
Our thanks go to our promoters for their great work and commitment.