A trade fair costs money,

sometimes even a lot of money. Stand rental, an elaborate exhibition stand and a lot of marketing devour a large part of the calculated budget. However, too little attention is often paid to a key success factor, the trade fair staff. And this is true regardless of whether they are provided internally or booked externally.

And, as many studies show, the personnel factor is the most common reason for unsatisfactory trade fair success.

People

visit trade fairs and talk to people there about your company's services and products. However, the atmosphere at a trade fair is completely different to your usual conversations in your office or with your potential customers. The demands on trade fair staff are enormous. Long working hours, high temperatures, stuffy air, lots of people. Getting your message across in this environment, embodying the identity of your company, requires special qualities from the staff working at a trade fair. Under no circumstances is a trade fair suitable as a "welcome change" from everyday office life, with a trade fair party afterwards, of course.

A key factor for motivated trade fair staff is good preparation in conjunction with clear objectives for each work area as to what is to be achieved at the trade fair.

Exhibition staff at a glance

• Trade fair host/hostesses
• Head hostesses / team leaders
• VIP supervisors
• Model hosts / hostesses
• Product consultant
• Service staff
• Foreign language hosts/hostesses
• Helping Hands

Our guide:

"Messeerfolg durch Personal" supports you in the preparation of your trade fair participation, offers valuable suggestions, checklists and work aids.

We will be happy to answer your personal questions by telephone or e-mail.