BMW i3 parade in Berlin

BMW i3 driving in the city centre - no problem! Positioning ten BMW i3s, driving them as a motorcade through Berlin's city centre rush hour traffic and creating photo motifs that make you feel like you're in a car parade. Photographers a satisfied smile - that requires some effort.

The occasion was the 2016 FIA Formula E Championship race in Berlin on Saturday 21 May. The BMWi3 vehicles had previously driven through the city from 18 to 19 May - and proved that range is no longer a problem. According to the company, the BMW i3 (60 Ah) with pure electric drive BMW eDrive has a range of around 160 kilometres on electric power alone. The BMW i3 (94 Ah) even has a range of up to 200 kilometres.

Yannik Fritzsche, TRUST Promotion Project Manager for the BMW campaign, summarised: "A super Promotionwhich caused quite a stir and, of course, an interesting driving experience!"